THE LEGEND!
The true story of 5 rugby players who broke the established codes of an amateur sport to create an unprecedented and unique adventure, full of madness and audacity.
The brand’s history kicked off in 1987 when Franck Mesnel and Eric Blanc, two Rugby internationals playing for one of the world’s most prestigious multi-sports clubs – the Racing Club de France – decided to establish a high-end clothes brand.
Combining their creative and offbeat spirits, they came up with a brand whose codes and inspiration find their origin in a story as extraordinary as it is authentic.
Driven by their love of paradox and attention to detail, Franck Mesnel and Eric Blanc created a genuine Eden Park style, the legitimate icon of which is the Rugby jersey in all its shapes and forms.
OUR VALUES
Passion
The true story of 5 rugby players who broke the established codes of an amateur sport to create an unprecedented and unique adventure, full of madness and audacity.
SOLIDARITY
Rugby creates a spirit of unity, loyalty and camaraderie, lifelong friendships, and a sense of community that transcends cultural, geographic, political and religious differences. For 30 years, Eden Park has built its business by putting charity at the heart of all its branded events.
Discipline
Discipline is an integral part of the Game, both on and off the field, and is reflected in respect for the Rules of the Game, the Regulations and the fundamental values of Rugby. The rigor with which we manufacture our products ensures optimal quality through integrated optimum control processes ensuring the well being and robustness of all our products.
Respect
Respect for teammates, opponents, match officials and all those involved in Rugby is a fundamental value. We know how to offer each of our customers the attention they deserve, the service they expect and the attention they appreciate, making each of them a unique person.
The French Flair
French Flair it’s that creative French know-how, the little “je ne sais quoi” which means that every garment we create is inspired by French tradition, signed and identifiable. Easily recognizable thanks to their symbolic logo, the Pink Bow Tie, all our creations pay special attention to the quality of fabrics and the many unique details.
Today, we offer you the best of this inspiration by proposing a fashion that knows how to cross the zeitgeist with our distinct identity: a magical combination that allows us to be the undisputed brand in the premium universe. The French Flair is not only reflected in the products but also in our new store concept. Modern and Parisian, this concept is clearer and more minimalist, giving pride of place to Haussmannian references such as the herringbone parquet in Hungarian point.
Why the pink bow tie?
« The idea of the Pink Bow Tie was born in the 1987 season some time before we played in the final of the French Championship, during a dinner which as you can imagine was well lubricated and eminently strategic. We urgently needed to find something which symbolized our state of mind, something worthy of this historic day, a unique opportunity which could also be celebrated in our “Number One” attire, in other words a tuxedo. We retained the original attributes of the bow tie, but it seemed more festive for us to die it pink, as a reference to our mascot, the famous Pink Panther, and of the pink underwear we had famously worn in some matches. »
Franck Mesnel
FRANCK MESNEL AND THE XV DE FRANCE
Franck Mesnel and the French National Rugby Team:
- 56 international games for France
- World Cup Vice-Champion in 1987, bronze-medalist in 1995
- 4-time winner of the Five Nations Championship including the 1987 Grand Slam
So it is only natural that Eden Park should be the partner in elegance for France’s National Rugby team!
Franck Mesnel and the French national team
Franck Mesnel and the XV de France Franck Mesnel it's 56 selections in the French Team | A title of vice world champion in 1987 | 4 Times winner of the V Nations Tournament What could be more natural than for Eden Park to be the partner of elegance of the XV of France!
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